9 Best Sales Funnel Books In 2024 To Become Funnel Expert

best sales funnel books and training

Looking for the best sales funnel books and training programs to learn how the sales and marketing funnel works?

We shared some of the best books on a funnel and online courses that have helped countless marketers and entrepreneurs around the globe.

If you’re a marketer, you know how crucial it is to present your products and services in a way that makes it easy for customers to buy them.

Get Clickfunnels 2.0 14-Day Free Trial Now.

Clickfunnels is the #1 sales funnel software in the market. You can now sign up and use the software for two weeks without pay.

>> Click Here to Claim your Clickfunnels 14-day free trial

To expand your business, you need a deep knowledge of how the sales funnel works and how to create conversion funnels.

That is why I have compiled a list of the top books on sales funnels.

If you want to scale your business quicker than ever imagined, you’ll need to learn how to create high-converting sales funnels.

You should study at least ONE of these sales funnel books to boost your knowledge, confidence, and marketing skills to become an expert.

The Sales Funnel Book teaches you how to create marketing funnels to build solid relationships with your subscribers, leads, and customers while allowing you to sell more of your product and services.

When I first read Dotcom Secrets’ book, I was amazed at how Russell Brunson took its software business from ZERO to $100 million in less than three years.


Dotcom’s Secrets book has taught me how to create and design high-converting and profitable funnels that are 3x my sales.

I learned a lot, which helped me scale up my online business.

Best Sales Funnel Books In 2024

Below is the list of marketing and sales funnel books and training programs you can check to learn how to use a funnel to grow your business.

Also, if you are a funnel builder, the list will help you find the best book to add to your knowledge.

Table of Contents

1. Dotcom Secrets Book [Free]

Russell Brunson’s Dotcom Secrets book is the best sales funnel book, and it has helped hundreds of thousands of marketers and entrepreneurs grow their businesses through sales funnels.

Russell Brunson is the CEO of Clickfunnels, the market’s leading sales funnel software.

If you want to begin growing your business with a funnel, the Clickfunnels tool is a must-have.

>>Begin your 14-day free trial of Clickfunnels

Who Needs Dotcom Secrets Book?

Almost every market needs to build a sales funnel to grow its business, which is why the Dotcom  Secrets book is essential.

  • Coaching/Consultant
  • B2B
  • Local Small Business
  • Info product
  • eCommerce
  • Non-profits
  • Networking marketing
  • Agency/Freelancer
  • Blogging
  • Affiliate
  • And more

What Is the Purpose of DotCom Secrets?

The Dotcom book is about structuring your company’s product and service so you can double or triple sales from the same visitors.

It teaches you how to communicate with your customers to give you money as you give them more value.

Once you’ve mastered the fundamental concept of the Dotcom Secret book, you’ll understand the sales funnel’s stage and the funnel’s building blocks.

You will learn the seven core converting funnels used by Russell Brunson in all of his businesses and the sales scripts he uses to convert people at each stage of those funnels.

When you implement all these secrets, you can transform your business and funnels from a one-dimensional entity into a three-dimensional sales and marketing machine that will allow you to outperform your competitors.

Russell shares 28 secrets in the new Dotcom Secrets book to help you use different funnels for your business.

If you’ve joined any of Russell Brunson’s programs in the past, you’re already aware of the POWER it possesses and the impact it can have on your business.

The New DotCom Secrets

dotcom secrets book

Russell spent MONTHS updating his first DotCom Secrets book, adding approximately 60K words of new content.

I like that this book’s audio version is available RIGHT NOW.

This option will allow you to download it and begin listening right away.

Dotcom Secrets is the way to create sales funnels that generate millions of dollars and a step-by-step process.

After reading this book, I guarantee you can create high-converting sales funnels that double or triple your conversions and sales.

Remember, the Dotcom Secrets book is free, so get yours immediately.

2. Expert Secrets Book

Expert Secrets book by Russell Brunson, known as the KING of the sales funnel, is the second-best sales funnel book.

Russell shares all of his secrets in the Expert Secrets book, including finding your voice and creating a message that will connect with your customers and audience so that you can convert more visitors into buyers.

What Exactly Is Expert Secrets Book?

Expert Secrets Book is a book that will help you discover your voice and gain the confidence you need to become a leader.

 It teaches you how to create a mass movement of people whose lives you can positively influence.

Expert Secrets is one of the most comprehensive marketing books, assisting countless entrepreneurs in building their mass movement and finding their voice to become experts in their field.

The Expert Secrets book is for you if you sell any product online and want to sell more without attracting additional traffic.

Russell reveals 19 secrets to converting website visitors into raving fans.

You can get the Expert Secret book for free and all of the bonuses if you order it now.

Are you ready to transform your business or company from a transactional operation to a transformational movement?

This book will lead you in the right direction.

After reading this book, I learned how to gain true fans and followers. Whatever niche or market you are in, you can create true fans and a large following that you can serve while also growing and scaling your business.

This book is a game-changer for anyone who owns a business and wants to grow it and become an expert.

>>Get your FREE copy of Expert Secrets.

3. Traffic Secrets Book

Fill your funnel with thousands of targeted traffic.

Russell is a well-known entrepreneur of our generation. He recently released his new book Traffic Secrets, and in less than 14 days, he sold over 45,000 copies.

I have been waiting for this book for a long time, and I finally ordered it because it contains evergreen strategy and long-term information that I can use to build a list of buyers and followers in record time.

>>Get Free Traffic Secrest Book Right Now<<

Regardless of the platform you use to drive traffic, such as Google, YouTube, Facebook, Instagram, Podcasts, and others.

Russell shares his strategies to grow his company, Clickfunnels, from zero to over $100 million in revenue in three years.

When you order the Traffic Secrets book, you get the same traffic formulas, scripts, and blueprints he shares with his Inner Circle, ClickFunnels Collective students, and Two Comma Club members.

Inside Traffic Secrets, you will learn how to identify your “Dream Customers” and how to serve them.

With this book, you’ll be able to figure out where your dream customers are HIDING so you can find them and drive them into your funnels.

Russell revealed the BEST type of traffic and the #1 way to SAFEGUARD your business from any Google slaps, Facebook or algorithm changes that may come your way.

If you know your funnels and websites aren’t converting enough traffic into sales, it’s time to learn from the experts how to drive millions of visitors to your offer and 10x your conversion and sales.

Check out the book Traffic Secrets book here.

4. The Sales Funnel Book v2.0

the sales funnel book

Sales Funnel Book v2.0 is a Simple Plan book that can guide you in growing and scaling your online business with marketing automation.

The Sales Funnel Book explains the interest-driven strategy to help every marketer plan, build, and implement sales funnels that can increase subscribers, leads, and customers.

Discover how it helps you build a relationship with your audience while spreading awareness of your brand.

5.1-Page Marketing Plan Book

1-page marketing plan: Best marketing funnel book

In The 1-Page Marketing Plan book, Allan Dib, a serial entrepreneur and top marketer, reveals a marketing breakthrough that makes creating a funnel marketing plan simple.

Learn how a single page is divided up into nine squares, and you’ll be able to map out your marketing plan and go from zero to marketing hero.

Learn How to get new customers and clients and generate more profit from existing ones.

It would help if you learned the step-by-step secrets to closing sales without being pushy when customers beg you to subscribe to your product and service.

6. Five-Figure Funnels


Five Figure Funnels reveals the guide on how to sell marketing funnel services to customers for 5 Figures in any niche or market, even without prior experience.

The five-figure funnels book is for funnel builders, marketing agencies, and people who love to build funnels and sell them to customers.

Follow the 6A Framework to attract high-paying clients and customers in any niche and sell more marketing funnels.

Sales Funnel Training Programs

Let’s look at online training that can speed up your success when using funnels to grow your business this year.

Most of these sales funnel training courses have helped countless people like you become funnel-building experts.

7: OFA Challenge

OFA mean One Funnel Away Challenge. You can join the live experience and learn everything you need to create an offer to attract visitors and generate more leads.

This 30-Day Challenge can get you the business and funnel-building results you want without stress.

The  Challenge is designed to help you get:

  • Quality Leads
  • ​Customers
  • ​More Exposure
  • ​More Sales
  • ​More Revenue

So if you’re looking for a way to fast-track your online business and get  HANDS-ON training to create your first (or next) funnel, then

>>Register for the NEW One Funnel Away Challenge

Here are the three simple steps to the OFA Challenge program:

  • Step #1: The Strategy
  • Step #2: The Tactics
  • Step #3: Implementation

You will get 3 Live training sessions weekly with the Clickfunnel elite coaches and consultants.

During this training, you can ask any questions and get support. They’ll answer EVERYTHING about strategy, funnel building, your offer, your product or service, integration and so on.

Doing what Russell says and committing to the process is the key to getting results. That’s it.

You can read the One Funnel Away Challenge review to understand what you will get when you join the challenge. In addition, I am offering an OFA bonus for those who join through my link.

8. 2 Comma Club Live ( 2CC)


If you’ve never heard of this, it happens over three days.

You can attend right from the comfort of wherever you are!

If you missed this the first two times around, you DO NOT want to miss out this time.

The event is the ULTIMATE GATHERING of Funnel Hacking Live’s

“Best of the Best”…

  • Speakers
  • Presentations
  • Funnel Hacking
  • Tools & Strategies
  • Business Building
  • Sales and Marketing Gold

Amazingly, you don’t have to travel or fly anywhere! Stream it right into your home, apartment, car, houseboat, backyard, and wherever you live.

You can access the 3 FULL days of rockstar speakers, world-class marketing strategies, and funnel-hacking mastery.

And I can assure you that the 2CC event will rock your world.

If you want to see EVERYTHING you get, PLUS a sneak peek at some of the AMAZING presenters, then

>>Get All The Details For ‘Two Comma Club LIVE’ Right Here

And here’s something VERY COOL…

You can attend the event for FREE, and you only pay after the virtual conference if you love it.

Russell is very confident that you’ll get 20X the value of what you invest.

>>Register for the Two Comma Club LIVE Virtual event.

9: Build Your First Funnel


The new sales funnel training will teach you how to launch your first funnel in less than 14 days.

Get Marketing Secrets Free Gift Fron Russel Brunson

Sign up for Russell Brunson’s new “Your First Funnel” offer and get a marketing box filled with amazing goodies.

>>Click Here to Claim your marketing Secrets gift

“Your First Funnel” program is about building your first (or next) funnel so you can get started and get in the game as a marketer.  

Russell and the Clickfunnels team will send you an AWESOME swag box with super cool marketing gifts when you sign up.

  • Marketing books
  • A super-soft t-shirt
  • A Quickstart guide and more

The best way to build your funnel is to join the 14-Day LIVE coaching.

How To Get Started

If you’re ready to build your first funnel, I suggest starting with online training that walks you through every step in funnel builder.

You can subscribe to the one funnel away challenge, where you will learn from Russeel Brunso how to create your first offer with a lead magnet.

In addition, you can buy the DotCom secrets book to learn about different sales funnels and which funnel will apply to your online business.


I’ve revealed some of the best sales funnel and marketing books, and I recommend you read one or two of them.

I recommend starting with the Dotcom Secrets book.

I read the book and found it helpful in my business. I know how a conversion funnel works and how to create one that converts well and generates more sales.

You can start with the ‘’Your First Funnel program’’ for the sales funnel training.

The most effective way to grow your business is to learn how to generate quality leads and convert them into customers.

Building a high-converting funnel for your business with Clickfunnels is a great way to connect with customers ready to buy whatever you offer.


Which book to read first?

In my experience, I will advise you to read Dotcom’s secrets book; first, Russell explained in detail how you could grow your business using different types of funnels.

You can check all the Russell Brunson books and learn more about marketing strategies that can help your business.

What book is best to generate traffic?

I strongly recommend the Traffic Secrets book by Russell Brunson. This great book has helped countless people generate targeted traffic and increase conversions and sales.

I have read the book, and there are a lot of tips there. You can apply all that you learn in the book to your business.

Which sales funnel book have you read? Please share it with us in the comment section. In addition, if you have any book you think is worth sharing, let us know.

How do I learn sales funnel?

There are many sales funnel training courses you can join to help you.

Most of the books listed above is a few selected books you can read to understand how the funnel works.

I recommend you join Russell’s training to become a funnel builder.

What are the five stages of sales funnels?

The 5 stages of sales funnels are:

  • Awareness
  • Discovery
  • Evaluation
  • Intent
  • Purchase

Recommend Posts