Product Launch Formula Review 2024: Jeff Walker Coaching Program

product launch formula review

If you’re on this page, chances you’re considering enrolling in the Jeff Walker Product Launch Formula program,

Interested in launching your first digital product, a coaching program or an online course this year and don’t know where to start?

This is an opportunity to meet the launch expert, Jeff Walker.

In this Product Launch Formula Review, I will share the program’s benefits, pros, cons, and costs to help you decide if the training suits you.

Jeff is well-known for product launches and has taught thousands of successful students.

The PLF course is mainly for people looking for an online course to quickly launch their product, service, or book to build the business they’ve been dreaming of.

I strongly recommend Jeff Walker’s Product Launch Formula (PLF) for anyone who wants to get access to the steps by step program that will guide them to make significant progress in their product launch business.

This training works for any market or niche.

Table of Contents

Product Launch Formula Review: Overview

Product Name: Product Launch Formula

Official website: PLF.COM

Author: Jeff Walker

Price:$1,997  OR $397 X 6

Recommended: Absolutely

What is the Product Launch Formula?

jeff walker product launch formula

Product Launch Formula is a program that teaches how to launch your product, service or book without prior experience and build a life-changing business you can be proud of.

It guides you to launch your online course, membership site, or any digital products you can think of without having much experience.

So, if you’re thinking of launching your product, this online training is what you need to get started.

You will learn the three CORE strategies for launching a successful product: the initial launch, the seed launch, and the Joint venture launch.

Who Is Jeff Walker?

What is the product launch formula?

Jeff Walker is a digital product launch expert who has taught many students since 2005. Many things have changed since the first launch, and many people have undergone his training.

They have launched various products, online courses, services, and books in every market.

He is the author of the bestselling book “LAUNCH” Jeff has developed the PLF as a proven step-by-step training for launching any product online that you can follow and implement in your business.

Since the first release in 2005, over 100k people have gone through his course, and the students have done more than $1 billion in launches.

They’ve done it in more than hundreds of different markets and niches around the world.

If you want to learn more about how the Product Launch Formula works, join FREE Launch Workshop. You’ll learn to launch your first product, service, book or business with maximum results and success.

Review of Product Launch Formula Workshop

Here is What Jeff Cover in his free masterclass training

  • How to Launch
  • Your Launch Path
  • Your Launch Blueprint
  • Getting You Launched

With more than three hours of training for each lesson, 12+ hours of absolutely 100% FREE course to help you launch your product. You can watch Jeff Walker’s product launch videos through the link below.

Click here to register for Free Masterclass training

It is a proven formula that has helped countless people to start and build a profitable online business fast.

Each of the videos in training represents an essential part of product launches which are:

  • The core element of a successful launch
  • Seed launch
  • The product launch blueprint

What Is The Product Launch Formula Process?

Seed launch is creating quality content about your product to build an email list. Jeff walks you through the process of seed launching. You will learn to use seed launch to create your product and build an email list.

Internal launching: The second step is to launch internally and combine sideway sales. Since you have delivered some great value to get people excited about your launch, your list has started growing.

Because your internal launch has excellent value and helps people solve their problems through your pre-launch content, it caught the attention of many JV partners in your niche.

JV Launch: All of a sudden, you got some established marketers ready to promote your product and business to give your product launch more exposure.

Your list is growing faster, and sales are 10x what you did in your internal launching. You have the commission to pay the affiliate promoting your launch, and your result is impressive. What an incredible internal launch!

That is a quick preview of Launch stacking, and it doesn’t stop there because you have an idea for more digital products to launch.

Once you master these, it will never be your final product to launch, and you can repeat the process.

PLF Training –A Quick Overview?

The Product Launch Formula program contains 80 teaching video series from Jeff and his team and almost 40 hours of premium content to walk you through creating and launching your first product.

The Jeff Walker product launch formula training includes the following:

  •  Nine modules that revealed Jeff’s total sales strategy
  • Launch roadmap
  • The SideWays Sales Letter” to prepare your first launch
  • Building your email list,
  • Develop pre-launch content and create engaging videos that convert.

PLF Modules


Module 1: Launch Foundation

  • Introduction to Product launch training
  • 5 Types of Launches
  • Sideways Sales Letter
  • Launch Conversation

Module 2: Launch Plan

  • Find Your Niches
  •  Identify your Avatar
  •  List Building
  • Warm Cold List
  • Launch Goal

Module 3: The Pre-Launch

  • Introduction to pre-launch
  • Pre-Launch Strategy
  • Pre-Launch Sequences
  • Identify & Test Your Offer
  •  Case Studies

Module 4: Pre-Launch Contest

  • Prelaunch Content
  • The Opportunity
  • The Transformation
  • Scripting Your Prelaunch Content
  • Creating Prelaunch Videos

Module 5: Open Cart

  • Introduction
  • Open Cart Sequence
  • Sales Strategies
  • Design Your Sales Page
  • Bonus Strategies

Module 6: Internal & Seed Launches

  • Internal Launch Strategies
  • Seed Launch Strategy
  • Seed Launch Prelaunch Plan
  • Creating Your Seed Launch Product
  • PLF Case Studies

Module 7: JV Launch

  • Join Ventures Launch Strategy
  • Finding Partners
  • Preparing Your Partners for Launch
  • Joint Ventures Email Sequence

Module 8: Evergreen Launch

  • Evergreen Launch Strategy
  • Types of Evergreen Launch
  • Making Your Launch Evergreen
  • Scarcity In Evergreen Launches
  • Case Studies

Module 9: Business Launch Formula

  • Business Launch Strategy
  • Building A-Team
  • And More

Who Is the Program For?

The product launch formula is for people with an audience and business or looking to start a new business.

  • If you have a product to sell but failed
  • Have a great idea for a product but don’t know where and how to start
  • Bloggers
  • Affiliate marketers
  • Coaches
  • Consultants
  • Speakers
  • Health & Fitness trainers
  • Publishers
  • Podcasters
  • Etc

Now, let’s look at what you will learn in each of the modules to give you a better understanding of the entire course.

If you still doubt his skills and strategies, you can take his FREE masterclass training to know what you will get from the PLF program.

Pros and Cons


Jeff suses the practical approach in his training; it goes beyond just theory like other courses. There is no fluff in his program.

Jeff has a proven record: He has taught many top entrepreneurs like Stu McLearn, Ray Edwards and more.

The Step By Step Instruction:

Live Calls: As a PLF student, you will get direct free access to Jeff, where you can ask him any question bothering you about the product launch.

Lifetime Access: You will get lifetime access to Jeff’s training. You only need to pay once; no other payment is required.

Jeff Walker Launch scripts: Jeff shared the exact scripts he uses for all his launches. Jeff provides all his email templates, scripts etc., to fast-track your success.


I love Jeff’s training, which is still the best, but honestly, there are a few cons or what is not good about the product launch formula.

A lot of info:  The PLF has nine modules, and you need to take more time to digest all the modules.

It would help if you prepared to work hard to learn all Jeff Walker teaches in this course. He makes the training easy to digest and understand.

Price: The cost may not be for everyone, but if you invest $1997, you will eventually receive the reward.

Product Launch Formula Cost

The product launch formula price $1,997 if you choose one-time payment or you can choose to pay $397 payment for 6 months.

The six-month payment plans is good for anyone that can’t afford to pay once.

The knowledge and the training you will get is more than the cost.

Now that you understand how the PLF works, you can take action and get your hand on your way to launching a profitable and successful product.

>>Get access to the Product Launch Formula Course.

Is Product Launch Formula Right For You?

You must decide for yourself if the course is right for you. But if you are considering launching a product or service or want to start a new business, I firmly believe the PLF course is a roadmap to your success.

Even if you don’t have any ideas or want to re-launch the old product, the PLF will provide a step-by-step guide and support to launch your product successfully.

What is included in the PLF Coaching Program?

>>The complete PLF training program and portal walk you through all the strategies that have driven more than a BILLION dollars in launches by PFL students.

>>The Nine modules walk you through the steps to create your first launch and market it to thousands of customers.

>>Get access to Email swipe copy and checklists to help keep and help you on track, module by module.

>>A Comprehensive launch video and scripts from various markets with Jeff Walker’s breakdown.

>>Jeff Product Launch Swipe File: The email copy from $7 million in launches that Jeff has done, plus more copies from some of PLF Owners’ launches. You can use this copy to avoid a blank page when you plan your first launch.

>>PLF Portal Community, where all students can ask questions and get answers and support from Jeff’s team and fellow members of the community.

 >>Transcripts of all the training videos if you like to read more than watch videos

 >>If you Love listening to the training instead of watching the videos, audio-only files are available for all the training videos. This is great while you’re driving or taking a walk).

 >>12 months of live Coaching Calls with Jeff and his in-house team of coaches.

>>The Facebook PLF Owners Alumni group

Jeff Walker’s Bonuses

#1: Launching Your List: A video training course that shows you how to grow an email list of people hungry for your offer.

#2: The full-blown “Product Creation Code. The video training shows you how to create an online training program for which people will pay you.

#3: Get tickets to Jeff’s “PLF Live 2024” program – this is a three-day, live, in-person workshop led personally by Jeff. The event will be hold in April.

#4: “Book Launch Campaigns” This bonus is all about how to launch your book.

#5: The Secrets of Leverage And Scale: This is about leverage and scale in your business ( make more money and have more impact without working more hours).

#6: The Launch Partnership: This mini-module teaches you the lucrative business of helping other people with their launches, either as a consultant, a launch manager or as a complete business partner.

#7. Sparta Launch Training: Selling very high ticket offers. The best part is that Sparta launches are generally done purely via email.

#8. Operation Quick Start mini-module: this is perfect if you’re starting – it will show you what to do first to get your business up and running fast.

#10. Tech Stack Quick Start – this is Jeff’s team training guiding you on picking the tools for your launch and getting it set up.

Product Launch Formula Review: Conclusion

The product launch formula course is #1 digital product launch program that teaches you how to launch a successful product, such as an eBook, online courses, membership site and more, with excellent results.

The Jeff Walker program does not only teaches how to create an online course,membership site alone, you can all the marketing strategies to promote your launch and scale it up to 6 or 7 figures.


Does the product launch formula work?

Yes, it works. It is a program that over-delivered. Many success stories about the training exist, and PLF students are killing it. Their success is attributed to the course.

You can also check the case studies and see how people like you are launching successful products by following the product launch strategies they learnt from Jeff and his team.

How to access jeff walker’s product launch formula online for free?

You can access jeff walker’s product launch formula online for free when you join his masterclass workshop.

The masterclass free workshop is a complete training that teaches you how to launch a successful digital product without any flaws or problems with excellent results.

If you have questions about the product launch formula review, kindly let me know from your comment.

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Disclaimer: I am an affiliate of the Jeff Walker training, and I get small referral fees for everyone who enrols in PLF through my link, which helps me run this website while still caring for my family.