As a successful digital marketer, you’ve to always look for new methods to learn new skills and enhance your expertise. Thus, looking for new digital marketing certifications is essential for your job hunt.
Yes, it’s challenging. But it’s also essential to stand out among so many professionals in such a competitive market.
And individuals in the digital marketing field are aware that learning never stops. After all, there is always a new tool or trend to watch out for in the digital marketing world.
If you have the relevant credentials, you can enhance your marketing profession.
There’re hundreds, if not thousands, of digital marketing certifications for marketers.
This list of the best digital marketing certifications will help you hone your skills and progress in your career.
Related: Best Digital marketing books
What is Digital Marketing Certification?
Individuals who complete the prerequisites of an online digital marketing course get to award a digital marketing certification. It’s a tool to verify the holder’s knowledge and skills in digital marketing approaches and strategies.
A marketing certificate is a beautiful approach to learning technical information in a competitive and fast-paced industry.
It’s designed for mid-level professionals who desire to progress their careers or improve their abilities.
Whether you’re studying digital marketing strategies or learning to explore data better, a certification program helps you return to the profession with more remarkable poise and confidence.
With that in mind, this article is a compilation of some of our recommendations for digital marketing certifications. Most of the programs are free while others are paid.
Best Digital Marketing Certifications In 2023
# 1. HubSpot Academy
Hubspot content certification is a Free program that allows you to learn more and become a master in digital marketing.
It’s one of the most used inbound marketing platforms. And it also offers a variety of digital marketing certifications.
You should know that HubSpot has some great courses if you’re a digital marketer.
These HubSpot credentials are vital for everyone who requires or wants to develop their digital marketing skills. It also targets everything that falls under that umbrella.
The best part is that these qualifications are entirely free!
Google Analytics certification is one of the best certification training that can help you to understand how analytics works and have good skills to can earn you a job in the long run.
According to Skillshop, the Google Analytics Qualification covers basic and advanced Google Analytics concepts.
It also covers planning and ideas, Implementation and data collection, configuration and administration, conversion and attribution, reports and metrics
This program is also the most popular digital marketing certification you can find.
It focuses on using Google Analytics to improve your ability to assess campaign metrics and track KPIs. You can also use it to optimise marketing activities.
To be part of this program, you’ve to create an Academy for Ads account. You also need to complete the Google Analytics Beginner and Google Analytics Advanced modules as part of your preparations for the exams.
You need to score at least 80% to pass the exam, and the certificate is only valid for a year.
This is a Facebook metal blueprint free certification course, and it is totally free.
Meta built Blueprint, a free online education platform for Facebook.
This is where you can get Facebook’s special marketing certifications. After all, the social network hasn’t forgotten about digital marketing experts. That’s why they had to establish courses for them.
This demonstrates that Facebook has its measurements and quirks. It also proves that what works on other platforms like Google Ads may not always work on Facebook.
Hence, these qualifications are critical for those who involve in Facebook ads.
Besides, understanding how to generate traffic and enhance conversion rates is imperative to the success of any plan.
You’ll learn how to create ad campaigns, target audiences, and boost reach. That’s aside from becoming a Facebook-certified professional.
It’ll also help you dominate Facebook and Instagram ads and create well-managed campaigns.
The certificates are divided into the following categories:
• Facebook basics
• best practices
• Facebook Pages
• ad management
• ad objectives
• target audience
• campaign optimisation
• reports and metrics
There are various courses within each category, including the following:
• A/B tests
• Overview of the auction/announcement and delivery process
• Content policies for advertising, creativity, and targeting
• Ad Reports
• Ad design tool
• ad management
• Advanced Instagram Marketing Performance Webinar
• App Engagement and Installation
The fundament of digital marketing certification
Google’s Digital Garage is a free digital marketing tutorial on almost any topic. It covers video marketing and search engine optimisation. It also helps you to take a comprehensive online course.
After completing the course, you will get certification from Google and the Interactive Advertising Bureau (IAB) Europe. That’s for those in Europe.
Though Google’s Digital Garage certification isn’t as popular as Adwords Certification, it’s a fundamental certification. It covers 26 digital marketing themes.
This is an SEO training certification, and it is free of charge.
This course will be easy to join if you use SEMrush to manage your SEO strategy.
Indeed, take advantage of 3 hours of completely free SEO training to help you organically enhance the exposure of your website.
The first session shows how SEMrush may help you develop a sound SEO strategy.
The second module teaches you how to optimise and improve the efficiency of your campaigns.
In the third and last module, you’ll learn how to track and alter your campaigns to improve their effectiveness!
So, investing in staff training and enhancing their digital abilities is not a choice for your organisation. It remains a strategic decision you’ve to take.
$199 for each exam
The Hootsuite Social Marketing certification covers all the basics of social media marketing. You must pass a 60-question online exam before getting this certification.
Everyone needs to take the free online courses from Hootsuite to assist them in preparing for this exam.
Hootsuite may not be as popular as Google or Facebook. Yet their certification is one of, if not the best, available to social media marketers.
#7. SemRush Academy
Isn’t it true that website optimisation on Google (SEO) is the best friend of web content? We all know that making your content visible on search engines is a critical component of any digital marketing plan.
Many individuals still don’t know how to rank their content on search engines and miss out on valuable opportunities to have their site and content attract thousands of traffic.
SEMrush certification is excellent and can assist you in mastering the art of SEO and keyword research.
The training also focuses on testing and analysing your website metrics using one of the most powerful tools available.
Remember that a good professional must be ready to learn and improve their skills. These courses can help you improve your abilities or reinforce what you’ve known before in your marketing career.
The certification Cost: $10 – $4,500
The Institute provides courses in digital and social selling. Others are search marketing and mobile marketing.
All this aims to help you prepare for a career in digital marketing. This global web platform aided in developing the digital marketing certifications standard.
This is one of the best digital marketing certifications for every digital marketer. It can help you develop content marketing and other digital skills needed to traverse the world of digital marketing.
You must complete 12 courses to earn this certification. These courses will teach you everything you need to know about guest blogging. It also helps you learn how to generate and promote your content and create a great catalogue.
You’ll also learn how to lay a strong content marketing foundation.
Each certification costs $150.
The vast reach of Facebook is enticing to digital advertising. However, most individuals are unaware of how a Facebook marketing campaign works.
Most digital marketers use the same Google Ads methods and call it a day.
However, Facebook is in its world, and understanding how to navigate it is vital if you want to increase traffic and conversions.
Facebook offers two different certificates: Facebook Certified Planning Professional and Facebook Certified Buying Professional.
Before becoming a Facebook Certified Planning Professional, you must show that you know how to plan successful campaigns, target the proper demographic for maximum impact, and maximise your reach.
If you want to become a Facebook-certified shopping professional, you’ll need to learn how to administer pages, grasp the Facebook Pixel, and develop engaging Facebook advertising.
The Google Analytics IQ program is free and anybody can join the training and become certified.
The reality here is that you must first go through the Google Analytics learning course to pass the Google Analytics IQ Certification.
The online course is free. It’ll help you to understand the Analytics certification better.
After completing these courses, you must visit the Academy for Ads to begin the Google Analytics certification process.
This certification is essential, mainly during a job interview, if you’re applying for the role of SEO Manager or web analytics consultant.
It’ll allow you to prove to the recruiter that you can carry out operational missions from the start of your internship or work-study program and show that you’re familiar with Google Analytics.
Very important for assessing the success of your various marketing initiatives!
With 2.5 billion active users, one wonders why YouTube certification isn’t giving the desired attention.
YouTube is becoming the go-to place for digital marketers and advertisers. So, having a good knowledge of optimising and managing a YouTube channel is a big plus for you.
Most marketers view certificates as training covering the foundations of navigating the digital marketing ecosystem.
This, however, is not always the case. A course can sometimes help understand what’s going on behind the scenes of a tool.
There aren’t many courses that are as underappreciated as YouTube certification.
The goal of the YouTube Certification is to apply digital marketing basics to the YouTube platform.
They’ve channel expansion, content ownership, and asset monetisation courses. They also specialise in teaching you to create appealing content that transforms visitors into buyers.
You can check out the HubSpot Academy’s free certificates program. The free email marketing certification is another one I recommend.
They cover the essentials of email marketing in this course. The course will help you advance your digital marketing career by learning email marketing.
Remember that email marketing is one of the most profitable and cost-effective digital marketing methods. It’s also in high demand.
This course teaches you how to plan an email marketing campaign. It is critical to the success of your company and your career.
The HubSpot, email marketing certification course teaches you how to create an email marketing plan, from contact administration and segmentation to email deliverability and analysis.
You’ll discover how to be human when it comes to email marketing and how to provide value to your subscribers.
#14. Stanford University’s Machine Learning Certification
If you’re interested in adding more skills to your marketing experience, then the Machine Learning Certification may be the best option for you.
Stanford University’s machine learning certification is one of the most popular courses on the Coursera platform.
This course is taught by the former Baidu AI Group/Google Brain leader at Stanford University.
Artificial intelligence has transformed how we approach social media, SEO, analytics, and content marketing. Because the trend is rising and AI is here to stay, you should become acquainted with it.
The program covers a wide range of recommended practices.
Artificial intelligence advances are affecting every part of our daily lives. And the need for skilled engineers in various AI sectors is increasing.
The program provides Artificial Intelligence Machine Learning Certification for both new and professionals who wish to learn about AI to boost their skills and knowledge.
#15. University of Vermont Online Digital Marketing Certificate
The UVM’S Online Digital Marketing Fundamental Certification is another fantastic course for serious-minded digital marketers.
This 8-week online course will help you advance your career in digital marketing. It teaches you the most innovative marketing methods from industry leaders.
The training will help you to engage with prospects using alternative methods and approaches. What worked a few years ago may no longer work today or even in a few years.
This course remains an online professional certificate that teaches you about the worth of digital marketing using research. Every week, the curriculum focuses on different aspects of online marketing.
#16. Deep Learning Specialisation Certification
The Deep Learning Specialization is among the best AI courses on Coursera. It’s an entire program that equips you to participate in creating cutting-edge AI technology.
The program also shows you how to create and train neural network architecture such as Convolutional Neural Networks, Recurrent Neural Networks, LSTMs, and Transformers.
The training also covers the Dropout, BatchNorm, Xavier, or He initialisation.
You also have to be ready to use Python and TensorFlow to learn theoretical topics and their industry applications.
This course teaches how to handle real-world problems like speech recognition, music synthesis, chatbots, machine translation, natural language processing, etc.
The AI revolution is transforming many industries. The Deep Learning Specialization paves the way for you to take the next step in your AI career.
It helps you in gaining the necessary knowledge and skills. You’ll also get career advice from deep learning specialists along the way.
So, what are your thoughts on these digital marketing certifications?
Take advantage of this rare opportunity to get significant certifications in digital marketing. And if you’re looking for a new career that can get you a high-paying job in marketing, then you need to join one of these programs.
Having a professional certificate in digital marketing will boost your career and many small business owners and companies are looking for people who can help them market their products and services.
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