Looking for the best digital marketing books to read and learn about digital marketing or become a professional?
In this post, we research and gather some of the best books for beginners on digital marketing that we think it worth checking.
We live in a world where internet connections are at the centre of people’s lives. That is why many businesses nowadays have taken their marketing and advertising online.
Digital marketing is quite a complex field considering that algorithms change now and then, the rules in various social media platforms change, etc.
To navigate the dynamic world, business people need digital marketing guides rich in information and up-to-date on what’s occurring in the digital marketing.
Below is the list of the 28 best digital marketing books for beginners that can help you stay ahead in the industry.
Table of Contents
- Social Media Marketing Books
- Content Marketing Books
- SEO Marketing Books
- Brand Marketing Books
- PPC & Advertising Marketing Books
- Influential Marketing Books
- General Digital Marketing Books
- Digital Marketing Books For Beginners: Conclusion
Social Media Marketing Books
1. One Million Followers By Brendan Kane
Learn the secrets behind building a massive social following in 30 Days.
Suppose you are into social media marketing, or probably you’re not getting the expected results. In that case, it is time to learn from an expert who grows his social media following from zero to a million in just 20 days.
Brendan Kane– A wizard of the social media sphere, wants to show you how he built an online platform for A-listers, including Taylor Swift and Rihanna.
Not only that, Brendan advised brands such as MTV, Skechers, Vice and IKEA on how to grow their digital audience and engagement.
If you want to grow your online business, company, or brand faster than you could imagine, then make sure to get this book.
Kane has discovered the best tools to turn anyone into a top influencer simply by speaking into a camera or publishing a popular blog
Brendan Kane is now ready to share his secrets with you.
In One Million Followers book, Kane will reveal how to gain an authentic and diverse online following from scratch; create unique and valuable content that will engage your audience;
What you will learn from this book will help you to build a multi-media brand through platforms like YouTube, Snapchat, Facebook, Instagram, and LinkedIn.
2. Social Media Marketing Workbook by Jason McDonald PhD.
Ready to Learn the Step by Step! SOCIAL MEDIA MARKETING in Plain English?
Then, you may want to read Social Media Marketing Workbook.
This is the same Social Media Book Used by Stanford Continuing Studies to Teach Social Media Marketing to students.
The author of this book Jason McDonald has trained thousands of people in his classes in the San Francisco Bay Area,
He has also taught Stanford Continuing Studies, as well as online. So he is well-known when it comes to social media marketing.
Below are what you will learn from this book:
- Why it is important to use social media for ‘marketing.
- Content Marketing
- Facebook – how to market on Facebook and Facebook Advertising.
- LinkedIn – optimizing your profile and LinkedIn content strategies.
- Twitter – The hidden opportunities amidst the noise of Twitter.
- Instagram – outreach. Both organic and advertising.
- YouTube – SEO, native video on other platforms.
- TikTok – how to use TikTok for B2C marketing.
- Pinterest – How to use creative Pin to attract more traffic
- Email Marketing – how to use email marketing to grow your business
3. Digital Marketing By Dave & Fiona Ellis
Strategy, Implementation, and Practice.
This is one of the best books if you’re looking for a digital marketing guide from an experienced mind.
So, what do the Dave Chaffey and Fiona Ellis books bring to the table?
These are experts in the digital marketing world, so you’ll undoubtedly be learning from the best.
It provides extensive and practical guidance on how your company can make the most of digital media and technology to expand your business and meet your marketing goals.
It also contains various case studies and interviews from top-notch companies like Facebook. It will help you grasp more of what is happening in the actual digital marketing world.
The book will also help you learn the best practice frameworks for creating different digital marketing strategies. What’s more, it also elaborates on various factors that influence the success of these strategies.
4. 500 Social Media Marketing Tips: Andrew Macarthy
500 Social Media Marketing Tips book will show you how to grow your business on major social media with actionable strategies for Twitter, Instagram, LinkedIn, Pinterest, Facebook, YouTube, Snapchat and TikTok,
This book was written for busy business owners like you and taught you a complete guide packed with expert knowledge.
It focuses on one social network at a time to discover new knowledge to help grow your business and 10x your sales.
5. The Social Media Bible By Lon Safko
Tactics, Tools, & Strategies for Business Success
This is one of the few books that has expounded on the ins and outs of digital marketing. As expected, its author Lon Safko is a marketing guru.
Lon Safko has more than 20 years of experience in marketing, sales, and e-commerce.
Lon Safko educates small, corporate, and non-profit companies on utilising social media to reach large audiences the right way.
As we mentioned, digital marketing is an ever-evolving field. Well, this book is packed with the latest information regarding digital marketing.
Among them include the newest updates and changes to Google’s search engine algorithms. The writer also shares the latest news on mobile marketing.
6. Jab, Jab, Jab, Right Hook By Gary Vaynerchuk
The book explained How to Share Your Story in a Noisy Social World
This one-of-a-kind digital marketing book educates business owners to create marketing content that attracts customers is the best. However, creating content that perfectly blends into specific social media platforms.
In simple terms, this book shows how to create marketing content that communicates to the client to adapt to a particular social media platform.
Content Marketing Books
7. Permission Marketing By Seth Godin
The Seth Godin book explained how to Turn Strangers into Friends and Friends into Customers
Seth Godin turns things around a little bit in this book. He sells the idea that instead of companies pissing off their potential customers by interrupting what they’re doing with their advertising, they should present it so that customers can accept it voluntarily.
The book dwells on what is known as “permission marketing.” Business owners learn to reach out only to individuals who have shown interest in their products or services. They can create long-lasting relationships with them and eventually make sales.
8. Epic Content Marketing By Joe Pulizzi
Epic Content Marketing teaches you How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
Many top-notch digital marketing books sell the idea of working smart and not hard for digital marketing, and this one is no exception.
Joe Pulizzi shares comprehensive steps on creating epic content that entertains customers and compels them to act. The main idea is to develop marketing content that people care about.
It’s also backed by comprehensive case studies of how major-selling companies like Coca-Cola use this idea to make epic sales.
9. Content Machine By Dan Norris
Written by a 4-time Amazon bestseller, Content Machine is a book that outlines content marketing strategies businesses can deploy to scale their business.
In this book, Dan Norris shares his personal story of how he scaled his WordPress business from the start to a million-dollar business in two years with just a token spent on marketing.
The book also highlights the common mistakes that destroy content marketing and reveals how the best marketers have grown their audiences using the right content marketing tools.
Whether you are a marketer, blogger, writer, or business leader, this book will come in handy.
10. The New Rules of Marketing & PR – David Meerman
No book gives a better personal experience than Meerman’s. The author shares his broad knowledge attained working at HubSpot’s advisory board.
If you want to get access to the latest trends in marketing, this is a must-read.
Because technology is taking over the world of marketing, David shares practical step-by-step strategies that you can implement in your business.
The practicality of the concepts has earned the author recognition in businesses and institutions of higher learning.
SEO Marketing Books
11. The Art of SEO By Eric Enge
The book guides you on how to Master Search Engine Optimisation (3rd Edition)
SEO is one of the most critical marketing skills in digital marketing. This Art of SEO covers the ins and outs of SEO in digital advertising, showing you how to utilise it to your advantage.
The book comes with all-inclusive guidelines on planning and implementing various SEO strategies. It also has updated SEO methods that are guaranteed to increase your website’s visibility, increase traffic, and ultimately increase sales.
12. SEO 2024 Learn SEO
If you’re into an online business, you have heard about SEO, and it is one of the best ways to attract and get more visitors to your funnel or website
Learning SEO is a must if you want to learn how to grow your business without investing.
You will learn the exact steps to rank your website or blog on the first page of Google and how to get a ton of customers.
In this SEO book, you will find:
- SEO is explained from beginner to advanced.
- Understand Google’s algorithm and how it calculates the search results.
- Step by step to find “money” keywords to attract more customers to your site and make more sales.
- The local SEO: Learn the Sneaky tricks to get local businesses to rank high in search engines
- The three sources to get expert SEO and marketing advice worth thousands of dollars for free.
- A step-by-step checklist and video tutorials, and more.
13. 3 Months to No.1: By Will Coombe
The 3 Month to NO.1 is an SEO Playbook for Getting Your Website Found on Google
Learn the SEO tactics that help one Airline Pilot quit his career. He used the same technique to build a Top SEO Agency in London.
The book Features FREE Video Series + SEO Blueprint to help you understand how to master SEO and become an expert.
Get access to the over 3 hours’ walk through’ video tutorials to provide step-by-step training, Blueprint and Checklist.
Months to No.1 book cover SEO alone and walk you through content marketing, configuring WordPress for SEO, local SEO, how to win links, and more.
14. SEO For Dummies by Peter Kent
SEO For Dummies shows bloggers, website owners, and search engine optimizers (SEOs) how to build a website that ranks at the top of Google and other search engines.
After reading this book, you will understand search engine basics and creating a search engine-friendly website will be easy.
Inside the book, you’ll also discover how to write SEO content that can rank o search engines and use social media to boost your profile to impact your search engine rankings positively.
The SEO For Dummies also reveals how to develop a search strategy and use new SERP features.
Not only that, you will understand how to analyze results with analytics tools. It is time to learn how to create a website that ranks at the top of Google and drives traffic to your site with tips, tricks, and secrets revealed in this book.
15. Digital Marketing for Dummies By Ryan Deiss
This book offers a little bit of everything that will help you expand your audience, increase customer engagement, and increase your brand’s reach.
We’re talking about the latest best SEO and SEM practices, strategies to use content and influencer marketing, and more!
So, whether you’re a business owner looking to craft your social media campaigns from scratch or a veteran looking to boost your social media presence, this digital marketing book is just what you’ve been looking for.
16. Hug Your Haters: Author: Jay Baer
The book teaches How to Embrace Complaints and Keep Your Customers
This is another excellent book by Jay Baer. While digital marketing has enabled business owners to connect more with their customers, it has also allowed them to express their dissatisfaction with various products and services publicly.
As expected, many company owners ignore these complaints, whereas Jay Baer tends to disagree.
In this book, you’ll learn the different types of “haters” (dissatisfied customers) and how to deal with them to your advantage.
The book also revealed many case studies of how different companies have dealt with complaining customers positively and negatively.
Brand Marketing Books
17. Building a Story Brand-Donald Miller
In this ever-distracting world, it’s become more critical for businesses to find a way to reach their customers and keep them, and this book by Donald Miller, a season brand expert, teaches you how to do it.
Building a Story Brand is a must-read for every leader. It reveals seven universal story points that everyone responds to, decodes the real reasons you aren’t making sales, and teaches how to simplify brand messages so that customers can relate, understand and buy.
It also discusses creating captivating messages for both offline and online marketing. This book teaches brands how to connect with customers to grow the business.
18. The Brand Gap by Marty Neumeier
The book will show you How to Bridge the Distance Between Business Strategy and Design
If you’re looking for a book to market your brand and increase your brand awareness, you may need to check the Brand Gap book.
THE BRAND GAP is the first book that explained a unified theory of building a brand.
Most books on branding only talk about the strategic or creative approach, but this book shows how to present your brand that customers feel is essential to their lives.
You will learn the five essential brand-building disciplines and how design has been a significant factor in determining a customer’s experience.
19. The 22 Immutable Laws of Branding
The 22 Immutable Laws book is the ultimate text on branding and pairing some of the best brands in the world, such as Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Laura Ries.
The book also explained the 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding.
The 22 Immutable Laws of Branding also reveal building a category-dominating, world-class brand that people will love.
20. Hacking Growth By Sean Ellis & Morgan Brown
The hacking growth book reveals all the secrets to business growth. It looks at brands like Pinterest, LinkedIn, and Airbnb and how they evolved from simple products to today’s giants.
It explains how some small brands grew to become powerhouses in business.
Hacking Growth teaches businesses how to increase their market share and customer base and helps readers discover how to create their Growth hacking strategy.
So, if you are keen on learning how to scale your business and see it grow, you should read Hacking Growth.
21. Youtility By Jay Baer
Many digital marketing books sell the same idea; finding the best strategy to sell your products or services. This book by Jay Baer brings something a little different to the table.
The marketing and customer service expert believes that if you sell something, you will get customers today, but if you help them, you make customers for life.
It’s no surprise that this book is one of the most sought-after digital marketing resources on Amazon.
The book dwells on the “Youtility” strategy. This marketing strategy aims at helping customers make well-informed decisions and then benefiting from that as a business in the long run.
PPC & Advertising Marketing Books
22. Lean Analytics-Benjamin By Yoskovitz & Alistair Croll
A product will only sell if it’s what the customers want, and that’s what Lean Analytics reveals, how to create the right product for the right audience.
This book teaches you how to analyse and measure your business as it grows, market, and monetise it.
Your business will benefit from this masterpiece. Whether you are an entrepreneur, or a startup trying to find its feet,
Lean Analytics will guide you on how to market and sell your product and service and increase your income. There are 30 case studies to learn from; the book also brings lessons learned from founders and investors.
23. Ogilvy on Advertising By David Ogilvy
Old but relevant is how best to describe Ogilvy in Advertising. The vintage book, first published in 1985 discusses the fundamental principles of advertising: maintaining professional discipline, becoming creatively brilliant, carrying out in-depth research, and producing results.
It then discusses the advertising job market and the means of getting these jobs.
The book also reveals the secret arsenal of a marketing expert (direct email), discusses the flaws of advertising and its benefits, and bolsters his belief that reviving print advertising will threaten modern advertising professionals.
The Ogilvy on Advertising book is ideal for every marketing professional.
Influential Marketing Books
24. Influence By Robert Cialdini
The Psychology of Persuasion
If you wish to sell, you must be able to persuade your target audience, and this book will teach you how to.
Influence: The Psychology of Persuasion by Robert Cialdini, an author with a PhD in psychology. The book tries to discover why people say yes to a product or service.
The book also focuses on the fundamental principles of marketing. It further helps readers better understand marketing and how it works.
Robert has carried out in-depth research on human psychology, a feat that has helped him come up with six principles to help people become skilled and persuaded.
General Digital Marketing Books
25. Hooked By Nir Eyal
If you want to learn how to keep your customers hooked on your product, you should read this book. Hooked by Nir Eyal reveals why some businesses attain global acceptance and fame while similar products do not.
Using a four-step “Hooked model”, the book discusses how to apply the strategy to products and how successful businesses can use the same approach to keep and grow their customer base.
In this book, the author also provides practical and actionable insights to create a product that will keep people hooked.
This book is ideal for designers, product managers, marketers, business leaders, and founders.
26. Getting Everything By Jay Abrahams
You Can Out of All You’ve Got
This book by Jay Abraham, a leading advisor for many top corporate companies, will give you an advantage when a great opportunity arises.
Jay Abrahams’s book will teach you how to convert an ordinary business idea into a money machine. It helps you discover overlooked opportunities and unharnesses resources.
The book also offers a new perspective on where to find opportunities and how to take advantage of them.
It also teaches businesses how to deploy unique techniques and strategies in certain circumstances, which will increase earnings, brand influence and general success.
27. You’re My Favorite Client – Mike Monteiro
The award-winning Mike Monteiro seeks to demystify the design industry by giving ideas on how to be part of the process.
You will learn how to ask questions that will help the design team put your ideas into a masterpiece through the book.
The idea is to make the design process easy to digest if you’re not tech-savvy. After that, you can leverage your team’s skills to bring the best out of your products or services.
You can be sure to have a better outcome after reading this book.
28. The Big Data-Driven Business By Russell Glass
The book explained How to Use Data to Win Customers, Beat Competitors, and Boost Profits
Russell presents the idea that big data is the way to go if you want your company to attract a big audience, convert them to customers, and beat your competitors.
Wondering what this is all about? Don’t worry because the book starts from the basics, explaining what big data is and how it will change your company or business.
Digital Marketing Books For Beginners: Conclusion
Digital marketing has completely revolutionised many businesses across the globe. And since it is constantly evolving, it’s essential to educate yourself on the different ways to keep your business moving when it comes to building a successful business.
Hopefully, this list of the best digital marketing books will help you build a solid presence online and attract a vast audience.
Now that you have learnt about the best books about digital marketing, which book do you want to read first?
Also, if you have read any books on digital marketing, let us know from your comment.
What is Digital Marketing?
It is a way of leveraging online marketing channels such as search engines, social media networks, mobile and email to attract more customers and reach the target audience.
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