ClickFunnels 2.0 vs Unbounce [2023]: Which Tool Is The Best?

Read our comparison on ClickFunnels 2.0 vs Unbounce Review

Putting up a business nowadays has become more dynamic, with more opportunities to reach customers beyond geographical limits.

All you have to do is set up that website and have an online store open for customers across the globe.

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But only if it’s that simple.

While there is a space for everyone, the vastness of the digital space also poses some challenges for marketers and the eCommerce space.

How can you let your customers know you are there?

How can you convince them to buy from you instead of your competitors?

Thus, it birthed the sales funnels and landing pages.

The headline is crafted in a driven flow to make visitors subscribe to your offer and become customers.

It provides a process to guide the customers towards the checkout page.

Your choice of landing page software is crucial to your success.

This article will explore two of the market’s most trusted landing page creators: ClickFunnels 2.0 and Unbounce.

ClickFunnels 2.0 vs Unbounce

Currently, two of the most popular landing page and sales funnel creators include ClickFunnels and Unbounce.

Though they have a similar goal of providing a guided customer experience, they differ significantly in customization, features, and tools.

Key Similarities

Unbounce and ClickFunnels are their league’s top choices because of their proven results.

These two creators are optimized to be more user-friendly, offer a lot of pre-designed templates, and integrate with more relevant platforms for a seamless experience.

Both platforms offer a 14-day trial period before committing, allowing you to evaluate your choice more carefully.

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Key Differences

Both convert visitors to customers, but each platform has some distinct differences.

Though you cannot conclude that one is superior since I realized that any business, somewhere along the way, will need one over the other.

Therefore, it’s just apt that you’ll check what these two powerhouses can offer while assessing your needs and see if they fit.

Unbounce is more on landing page creation that more types of businesses can use; ClickFunnels has a larger scope of bringing in marketing and sales funnels for you
Unbounce offers less expensive subscription packages; ClickFunnels though more expensive, offer more features
ClickFunnels has a built-in email autoresponder and website creator; Unbounce has none
ClickFunnels offer affiliate programs to further encourage more customers

Now, let’s get into business.

Claim to Fame

Unbounce is at the forefront of landing pages; even coined the term for it. Though it’s been more than a decade since they changed the game of websites, they have evolved to cater to the times – that is one heck of a staying power right there.

True enough, Unbounce’s claim to fame is its revolutionary AI integration with its landing page creator. Depending on your plan, you will get access to tons of intelligent features that can drive the most discerning customers to that checkout page.

You get aesthetics, content creation assistance, analytics, and platform integrations for a smoother customer experience.

Meanwhile, ClickFunnels, coming in 5 years later than Unbounce, still came in strong and remains as is today. I would say it picked up the game great since it is not just a landing page creator but a lead generation machine.

Many users claim that the entire sales funnel software allows you to create a landing page, selling platform, CRM, email marketing platform, and more relevant to selling and marketing your products online.

ClickFunnels 2.0 vs Unbounce: Pricing

I’ve decided to mention the pricing right after the claim to fame since most customers’ ultimate decision considers budget.

Unbounce offers four plans that give you access to similar features but differ in the number of conversions, visitors, and domains. If you exceed these limits (which means your business is doing well and growing!), the plan automatically upgrades to the next tier.

By the way, you can also opt for an annual plan to save a little.

You have these monthly payment options in Unbounce:

Launch at $90
Optimize at $135 (what they recommend)
Accelerate at $225
The concierge at $575

Clickfunnels 2.0 Pricing

ClickFunnels, on the other hand, comes in with more expensive pricing options. You have 3 choices, the Basic, Pro, and Funnel Hacker. Here are the prices for the monthly access:

Basic at $147
Pro at $197
Funnel Hacker at $297

Though more expensive, ClickFunnels’ plans come packed with more features, especially when doing a full-funnel marketing campaign.

Features

Unbounce, with its AI integration, makes it easier for users to create beautiful and guided landing pages within a few clicks.

You can get help from the built-in style guide and design assistant for the aesthetic part. The designer interface is also user-friendly with its drag-and-drop design.

Meanwhile, it also has a copy assistant that allows you to draft compelling headlines based on the cues you give the platform about your niche and the message you’d like to convey. You also get to make unlimited popups and customize them to your promos.

Unbounce also has integrated real-time conversion analytics that allows you to monitor KPIs about the traffic and conversions your landing page is getting.

All of these will conveniently display in your account dashboard.

ClickFunnels comes with more customization options to suit your business niche.

You can use it for your retail store, subscription site, or course platform.

This is so because it offers all-in-one marketing automation making it more comprehensive.

Aside from serving as your sales funnel, you can create a website or blog for your online store!

You can add a blog site to educate your customers and help them make guided decisions. And, of course, to flaunt your expertise and convert more leads into customers.

With that, it also comes with analytics that allows you to keep track of the most important metrics to gauge your success.

The insights on your dashboard are also helpful in making critical decisions and growing your business.

Templates

Unbounce and ClickFunnels both have user-friendly interfaces – no coding skills are required. Every feature is laid out for you to discover and navigate through.

Both platforms also offer a variety of stunning templates that will captivate any audience. Though I must say that ClickFunnels provide more options and better-looking ones, especially if you are to exude a particular vibe relevant to your brand.

On the other hand, Unbounce offers simpler and no-frills templates that anyone can appreciate.

Integrations

This landing page software isn’t meant to replace your website and can function as is.

However, it would help if you integrated it with your website, social media platforms, and email for a smoother customer journey.

With that, both platforms ensured they integrated with many other platforms, particularly the more popular ones.

Unbounce comes stronger when it comes to email and payment channel integrations. Meanwhile, ClickFunnels integrate into more systems in general.

A/B Testing

A/B testing still helps you firsthand in understanding what drives your business and how your customers evolve through time. Testing different campaigns can also make every spend more cost-efficient in the long run by sticking to the ones that convert and dropping those that don’t right away.

Both creators allow you to test and optimize your campaigns seamlessly.

However, if you are keen on continuous testing, Unbounce is your best choice. It is practically one of its most vital features.

Customer Support

Both platforms offer various customer support channels to cater to their client’s needs. However, Unbounce’s customer support observes a specific schedule on weekdays and weekends.

With ClickFunnels, you are getting chat support and access to documentation for your possible questions. These come in as something you can read or watch (videos).

There’s also a Facebook community for all the users so that you can get advice from other users’ experiences. And there’s also a marketplace for additional templates.

To cap that, you get access to their ClickStart program, wherein you will be assigned a coach to assist further and help you get the most out of the platform in 5 sessions.

Conclusion

Not all businesses have unlimited funding flowing when you want it. Therefore, the best solution is the one that fits the business.

Do you wish to automate the checkout process?

Do you need a complete marketing tool to scale your business in a few months?

With ClickFunnels 2.0, you get everything you need to start and grow your online business. Not only that, it is great for an eCommerce store.

You can integrate Clickfunnels with Shopify through Zapier.

With Unbounce, you get all the features of landing page software to create and design your sales funnel.

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