ClickFunnels 2.0 Vs OptimizePress [2023] Which Tool Is The Best?

ClickFunnels 2.0 Vs OptimizePress

Gone are the days when marketers needed to dig deep into their finances to hire professionals to create landing pages and sales funnels that would help generate leads and increase sales.

Nowadays, there are a plethora of online platforms that enable companies and small businesses not only to create sales funnels and landing pages but also to manage their businesses in general.

This article will focus on two leading sales funnel platforms available today: ClickFunnels 2.0 and OptimizePress.

TL;DR Overview of ClickFunnels vs OptimizePress

No time to read the entire article?

 Here’s a TL;DR overview of our ClickFunnels vs. OptimizePress review.

We concluded that ClickFunnels 2.0 has the edge over OptimizePress. ClickFunnels 2.0 is more of an all-in-one business management platform with all the tools that help companies create sales funnels and run their businesses efficiently.

On the other hand, OptimizePress is primarily a WordPress page builder that helps bloggers and entrepreneurs create highly converting landing pages for their websites.

As you may notice, ClickFunnels 2.0 is more diverse than OptimizePress, giving it the upper hand.

What is Clickfunnels 2.0?

Clickfunnels is a hosted sales funnel software with over 80 templates for lead generation, funnel building and business automation.

Clickfunnels templates are in different categories, such as:

  • Webinar funnel
  • Membership funnel
  • Sales funnel
  • Online course funnel
  • Checkout pages
  • Landing pages
  • Squeeze pages template
  • And more

What is OptimizePress?

OptimizePress is like Clickfunnels, specifically designed for WordPress websites—fast and easy-to-use page builder plugin, built with a drag-and-drop page and funnel builder.

You may want to check the OptimizePress page builder plugin if you’re a blogger.

Let’s jump right into reviewing these two platforms, shall we?

What Is the Difference Between ClickFunnels & OptimizePress?

As we just mentioned, the main difference between these two platforms is that ClickFunnels 2.0 is an all-in-one business management platform, while OptimizePress is a WordPress page builder.

Another distinctive feature between ClickFunnels 2.0 and OptimizePress is that OptimizePress is a WordPress plugin, while ClickFunnels 2.0 is a SAAS software for funnel builders.

This means that OptimizePress requires one to build a website on WordPress before using the features on the platform.

On the other hand, you can build websites independently on ClickFunnels 2.0 without necessarily using WordPress.

Now, let’s dive into what these two platforms offer.

ClickFunnels 2.0 Features

ClickFunnels started as a sales-building platform with tools designed to help businesses create sales funnels to increase sales. In October 2022, Russell Brunson (the founder of ClickFunnels) launched an upgraded version of ClickFunnels.

This new site gives users access to sales-building tools and other business management features, making it an all-in-one company management platform. Let’s take a look at the features that come with this new ClickFunnels site.

New Blog Builder


One of the noticeable features of ClickFunnels 2.0 is the new blog builder. With this tool, you can create eye-catching blogs that are guaranteed to generate traffic on your website.

If you want to grow traffic organically on your website, this is the feature for you.

New Funnel Hub


Another new and highly beneficial tool on ClickFunnels 2.0 is its new funnel hub. This feature acts as the platform’s control panel, making it easy for you to use all the tools, especially if you’re new to this site.

This funnel hub allows users to control all other tools from one place, making everything easier.

Real-Time Analytics Dashboard


ClickFunnels 2.0 also has a real-time analytics dashboard that gives users extensive reports on how their sales funnels perform. With this tool, you can get a generalized performance report on your sales funnels. Moreover, you can also get customized reports on how your sales funnels are performing.

Visual Automation Builder

ClickFunnels 2.0 also came with a new visual automation builder that allows entrepreneurs to customize the flow of their funnels. This feature has made it easy for users to build complex funnels as they can monitor the flow of each sale funnel more easily.

Team Collaboration

Any business owner knows too well how vital team collaboration is when running a company. ClickFunnels 2.0 has made this easier by having a comprehensive team collaboration tool.

With this feature, you can allow different employees to access specific tools on this platform, depending on their duties. For instance, you can give your sales funnel-building team access to the funnel-building tool without giving them your general account password.

Customer Care

ClickFunnels 2.0 wouldn’t be complete without a fully-functioning customer care feature. This tool allows business owners to do everything regarding customer management.

For instance, if you are selling online courses, your customers can access them through this tool. What’s more, if you’re selling products, your customers can keep tabs on the shipping progress of the products they’ve bought.

And that’s not all; this customer care feature also allows business owners to manage their clients’ card information, billing profiles, payment history, etc.

New Pages Builder

ClickFunnels also introduced a new page builder that allows business owners to create website pages, separate from their sales funnels.

New Course Builder

This platform also features a new course builder, more advanced than the one in ClickFunnels 1.0. This feature has comprehensive templates, so you must pick a template, create your course, and sell it.

New E-Commerce Building Tool


Another new feature introduced in ClickFunnels 2.0 is the e-commerce building tool. With this feature, you can develop a complete e-commerce store with everything, from a shopping cart to member log-in capabilities, global products, and more!

Customized CRM Funnels

ClickFunnels 2.0 takes it a notch higher by including a customized CRM funnels tool. This feature allows users to follow up on prospective customers, which increases the chances of getting more clients.

A New Membership Site


With this tool, you can create organized and attractive membership sites where your customers can access exclusive paid content.

Email Workflows and Broadcast Features

ClickFunnels 2.0 also features a sophisticated email workflow tool that enables entrepreneurs to create more email workflows based on user behaviour. Moreover, it also has an email broadcast tool that allows users to send individual emails to their subscribers, thanks to its drag-and-drop editor.

OptimizePress Features

OptimizePress is a WordPress page builder that enables users to build landing pages that generate leads and increase sales. Let’s look at some of the features this platform has.

Live Editor

With this tool, you can create pages in real time. This is highly beneficial, especially if time isn’t on your side, as you can create and edit your pages instantly. All the modifications you make on your pages happen automatically.

Custom Elements

Once you’ve created your pages, this custom elements feature allows you to customize them further, increasing the probability of generating leads. OptimizePress offers over 40 custom elements, from image placeholders to opt-in boxes, audio players, and more!

OptimizePress Page Templates

OptimizePress provides over 280-page templates with a solid foundation for creating converting sales pages. Most of these templates are landing pages designed for lead generation and conversion.

The good thing about these templates is that they are diverse, so you’ll most likely find ones that fit your business’ brand.

User-Friendly Design

One of the selling points of any platform is a user-friendly design. Fortunately, OptimizePress hasn’t left that factor out. F

or starters, the pages you create on this platform work seamlessly on any device. Moreover, these pages are still attractive and can easily be viewed on the smallest screen.

Other features you’ll find on this platform include:

  • Membership site builder
  • Sales funnel integrations and automation
  • Checkout and payment gateways

ClickFunnels 2.0 Pricing

clickfunnels pricing

ClickFunnels 2.0 has three pricing packages: the basic, pro, and funnel hacker packages. These pricing packages are categorized into two payment plans: the monthly and the annual discount plans. Let’s take a look at each plan in detail.

Monthly Plan

Basic Package- $147 Per month

 The basic plan gives users access to the platform’s basic features. Some of the tools you’ll access when you subscribe to this pricing package include:

  • Basic analytics
  • One website
  • One Admin user
  • 20 funnels
  • Three courses
  • One domain
  • 1,000 students
  • 10,000 contacts
  • Unlimited pages
  • Unlimited workflows
  • Unlimited email sequences
  • Unlimited products

Pro Package- $197 Per month

This Package gives users access to the following tools:

  • 1 Website
  • 100 Funnels
  • 5 Admin Users
  • 3 Domains
  • 15 Courses
  • 10,000 Students
  • 25,000 Contacts
  • Unlimited Workflows
  • Unlimited Pages
  • Unlimited Products
  • Unlimited Email Sequences
  • Basic Analytics
  • Affiliate Program
  • API Access
  • ShareFunnels
  • Liquid Theme Editor
  • CF1 Maintenance Mode Plan

Funnel Hacker Package- $297 Per month

This is the highest-pricing Package. Among the tools you’ll access if you subscribe to this Package include:

  • 3 Websites
  • Unlimited Funnels
  • 15 Admin Users
  • 9 Domains
  •  200 Courses
  • 20,000 Students
  • 200,000 Contacts
  • Unlimited Pages
  • Unlimited Products
  • Unlimited Email Sequences
  • Advanced Analytics
  • Affiliate Program
  • API Access
  • ShareFunnels
  • Liquid Theme Editor
  • CF1 Maintenance Mode Plan

This Package initially costs $497 per month. However, a discount of $200 brings the cost down to $297 per month.

Annual Discount Plan

ClickFunnels 2.0 has an annual discount on all packages, allowing users to pay less if they pay for their packages annually.

So, if you pay for the Basic Package annually, you will be charged $127 per month instead of $147. If you pay for the Pro package annually, you get to pay $157 per month instead of $197.

And if you pay for the Funnel Hacker annually, you will be charged $208 per month instead of $297.

ClickFunnels offers a 14-day free trial on all packages, allowing you to test the platform before deciding whether It’s the right one for you.

OptimizePress Pricing

OptimizePress has three pricing packages: the essential, suite, and agency starter packages. Let’s take a closer look at them.

Essential Package- Normal Cost: $149 Per Year Discounted Cost: $99 Per Year

This Package allows users to install and use OptimizePress on one personalized site. Some of the features you’ll access if you subscribe to this Package include:

  • Revolutionary OptimizeBuilder Page Building Platform
  • Build Unlimited Pages
  • Unlimited Leads & Traffic
  • SmartTheme Marketing Theme
  • 400+ Conversion Optimized Templates
  • 34+ Premium Integrations
  • Regular Product Updates & New Features
  • Email Support from their global team

Suite Package Normal Cost: $299 Per Year Discounted Cost: $199 Per Year

This pricing package lets you install OptimizePress on up to 20 personalized sites. You also get to access all the features available in the Essential pricing package and the following tools:

  • A sales funnel builder for WordPress
  • A prebuilt “done for you” funnel library
  • Optimize Checkouts feature
  • The courses and membership sites tool
  • Split Testing tool
  • Metrics Dashboard, which gives detailed stats on the performance of your sales funnels
  • OptimizeUrgency feature
  • Premium Template Collections

Agency Standard Package Normal Cost: $499 Per Year Discounted Cost: $399 Per Year

This pricing package allows users to install and use OptimizePress on 20 client sites. With this Package, you can access all the features mentioned above. Moreover, you also get to build sites and funnels for clients.

While OptimizePress doesn’t have a free trial period, it has a 30-day money-back guarantee.

ClickFunnels 2.0 Vs OptimizePress: Template Comparison

Both ClickFunnels  and OptimizePress include a wide range of templates for landing pages, funnel templates, sales pages, etc

Clickfunnels have over 120 templates for standard landing pages/ squeeze pages.

OptimizePress includes 66 templates, including squeeze pages, opt-in pages and more.

When comparing both platforms in terms of a template, Clickfunnels offer more template than the OptimizePress WordPress plugin.

However, it seems that OptimizePress has more variety of different design styles.

Clickfunnels 2.0 Vs OptimizePress Page Speed Test

When considering your landing or sales funnel pages, you can’t overlook the page speed.

This can affect your conversions and sales.

Both platforms passed the page speed test.

We tested the two platforms using GTmetix and Google page speed tests.

ClickFunnels vs. OptimizePress: Final Verdict

If you’re looking for a dedicated platform that enables you to build highly converting pages for your website, OptimizePress is the best website builder to join.

 On the other hand, if you want a site with all the business management tools you need to run your company effectively, ClickFunnels 2.0 is the platform for you.

If you’re looking for an all-in-one platform to start and grow any online business, you may want to consider Clickfunnels 2.0. funnel builder.

If you like CMS and want to use WordPress to create and design your landing and funnel pages, then the OptimizePress plugin is the best.

Related Post